Want a media job? Bennett University will get you ready
With changing times, the media industry is looking for trained graduates who can quickly process and deliver the news.
During a talk on “careers in media and journalism”, organised by Bennett University, experts said students need to be trained to deliver news as soon as it breaks in a format readily consumed by the reader or viewer through the medium they work for.
The expert panel comprised Rajeev Deshpande, chief of national bureau at The Times of India; TK Arun, opinions editor at Economic Times; Rahul Shivshankar, editor in chief at Times Now, Arjit, radio jockey at Radio Mirchi, Nalin Mehta, executive editor of Online TOI,Bennett University president Sachin Jain, and Sunil Saxena, head of department of School of Media And Liberal Arts at Bennett University.
According to Rajeev Deshpande of TOI, most new recruits that come into the newsroom are not prepared for the job, and that is where Bennett University comes in. “The university has a unique cross-disciplinary approach, which is important to get them ready for the job. We often get graduates who are not prepared to work in professional fields,” he said.
For several professionals, experts pointed out, the learning only begins after they start a job and usually the graduate degree does little to prepare them for a newsroom. Rahul Shivshankar of Times Now said he went through a three-year course at a central university in Delhi, but he learnt the most about journalism through his career stints. “I need people from universities like Bennett University, which prepares them to immediately step into my newsroom and quickly process news. I did not have that,” he said.
Shivshankar added that the number of people consuming news is expanding, and Times Now itself has expanded twice in the last one year. Deshpande, too, said that despite the notion that print is fading away, the number of newspaper subscribers in India continues to rise. “A newspaper is also a platform for advertisers to get in touch with its consumers, while it also reaches out to the readers. You can be the fourth estate and still be making revenue,” said TK Arun of Economic Times.
However, according to Nalin Mehta of Online TOI, web is the future. He said the online medium has the greatest outreach because it provides information on the mobile phone, and it the job of the online team to make this form of news as quick and interactive as possible. Talking about the scope of print, radio and television, he said that they are platforms that converge on the digital medium. “This is the best time to be a digital platform professional,” he told the audience of parents and aspirants.
Bennett University president Sachin Jain said the amount of data being consumed now on cell phones has grown exponentially, growing from 1GB to 4GB per person. “And the real growth is in rural India, which opens a new dimension for local language journalism,” said Jain, reiterating that journalism is an ever-growing and expanding field.
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